[ Marketing · Pricing · Tools ]
Big ideas.
Clear numbers.
Your next move.
↓ Three ways in
Marketing for restaurants and service-based businesses.
Product pricing strategy for emerging CPG brands.
Practical tools to help you move forward.
Marketing
& Meta Ads
For restaurant owners with 1–4 locations and service-based solopreneurs who want more business without managing all the marketing themselves.
CPG Pricing
& Profit Strategy
For emerging product brands within their first five years that need to understand costs, pricing, and the economics of growth.
Two separate paths. Pick the one that fits—you never need both.
Marketing suite
Make your online presence
work for your business.
Your social media and website are your business's digital résumé. Business Boi Studio brings together content creation, social media, Meta ads, and website design to help you show up clearly and reach more potential customers.
01 — Meta Ads Management
Lead offerSmall ad budget.
Serious attention.
Ongoing Meta ads management for owners who want someone handling the campaigns—not another task on their list.
The fine print, upfront
$5/day
Ad budgets can start here. Ad spend is paid to Meta; our setup and management fees are separate.
↳ Alternative Want to run it yourself? Setup-only is available.
Content & Social
Content and social media that look like your business—and give people a reason to pay attention. Standalone or alongside ads.
Website Design
Built around your business, your brand, and your customers. Simple, easy-to-use websites—on any platform.
↳ Note Client sites are designed for each client. They won't look like this one unless you want them to.
CPG Pricing & Profit Strategy
Great product.
Now make the numbers work.
Pricing strategy, practical spreadsheets, and hands-on guidance for emerging CPG brands—whether you're selling direct, online, wholesale, or figuring out your next channel.
For product brands in their first five years.
Questions we work through
- 01 → What does each unit really cost?
- 02 → What's left after each channel's cut?
- 03 → Can I lower price without hurting margins?
- 04 → What would wholesale do to my numbers?
Digital products
Practical tools.
Clearer decisions.
Product Pricing Toolkit
Model pricing scenarios and understand what the results mean—before committing to your next move.
- For
- Founders of emerging CPG brands who want to work through pricing scenarios on their own time.
- Format
- Downloadable tool + guide
- Price
- Announced at launch
The founder
Meet Kelly.
Founder & Strategist
Kelly built Merfs Condiments from scratch—original recipes, an FDA-registered manufacturing facility, and 700+ restaurant placements across the western United States, with no outside capital. More than 20 years in food service and CPG, doing product development, manufacturing, marketing, sales, and distribution along the way. Now that experience shapes how Business Boi Studio approaches marketing and pricing.
- →Built Merfs Condiments from scratch
- →Entrepreneur in Residence — The Idea Village, New Orleans
- →Mentor — StartOut
Questions
Good questions.
Do I need every service?+
No. Hire us for one piece or a combination. We start from where your business already is.
What does “ad budgets from $5/day” mean?+
That's the ad spend you pay directly to Meta. Our setup and management fees are separate, and we'll walk through both before anything starts.
Is creative included with ad management?+
It depends on what you need. Content creation is available as its own service; we'll scope creative with you.
Should I buy a tool or book consulting?+
Tools are for working through your numbers yourself. Consulting is for hands-on analysis and guidance for your specific brand. Not sure? Ask.
How do we get started?+
Reach out and tell us where you are. We'll figure out the right next step together.
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